While I spend the majority of my day designing in 2D, designing for physical spaces is something I’ve always enjoyed. What began as a project in my own home, has developed into a steady stream of clients seeking help with everything from floor plans to furniture and finishing selections, to styling and decor.

The “Champagne of Beers” is known for its iconic glass bottle. But in the summer, 75% of beer drinkers choose cans. So how do you maintain your champagne identity and still make it into coolers across America?

We transformed every can into a glass.

Secondary packaging, with billboarding effects, became a built-in display tool for distributors to create champagne towers in retail. And point of sale encouraged shoppers to toast to summer’s simple moments with High Life.

Bronze Effie Winner 2021: Commerce & Shopper: Seasonal/Event

Creative Direction: Alma Klein

Strategy: Alex Berger & Andy Malloy

Art Direction: Russell Mank

Copywriting: Justin Lawson

New mom trips at Target were down—and diaper sales were beginning to fall with them. Pampers teamed up with Target to create a program that not only captured moms-to-be, but reinforced Pampers as the number one diaper choice.

Effie Finalist 2018: Single-Retailer Program: Mass Merchants

Creative Direction: Matt Stuyck

Strategy: Beth DeBona

Copywriting: Sara Burke

As a brand born from nature, Herbal Essences wanted to remind people that no matter how they identify, they are just as nature intended. Concept and design executed for Cincinnati Pride 2017.

Creative Direction: Casey Diehl

Copywriting: Sara Burke

Production: Luke Crawford

Diamond Dreams is an exclusive trip offered to Amway's most successful Independent Business Owners (IBOs). Luxurious from start to finish — IBOs are transported to privately-owned Peter Island where they can enjoy a wide range of world-class amenities and activities during their stay.

We were tasked with re-designing the Diamond Dreams collateral to give it a more upscale, exclusive look and feel. We achieved this using aspirational imagery with a sophisticated yet approachable copy tone. The new Diamond Dreams logo further punctuates the feel.

Born in the heart of Mexico in 1899, Sol is the Mexican beer with an optimistic spirit and a crisp, refreshing taste—that happens to pair perfectly with tequila. The photography and messaging was designed to reinforce the shot and a beer behavior just in time for Cinco de Mayo.

Photography: Michael Maes Studio

Production: Rex Kahr

This brochure is a prospecting tool used by current Amway Independent Business Owners (IBOs) when discussing the business opportunity with others. We were challenged to reimagine how this piece could work for both IBOs and prospects. We whittled down twelve pages of content into an informative, yet inspiring brochure that folds out into a motivating poster. The fresh, graphic approach makes the piece appealing and approachable.

Work presented as part of a winning pitch to the Campbell’s team.
Creative Direction: John Florek & Anna Rudy | Strategy: Emma Montgomery | Copywriting: Alaina Africano